Module 1: Introduction to SEO (30 mins)
What is SEO and why it's important
SEO vs. Paid Ads
How search engines work
Types of SEO: On-page, Off-page, Technical
Module 2: Keyword Research (1.5 hours)
What are keywords and search intent
Using tools (Google, Ubersuggest, SEMrush, Ahrefs)
Long-tail vs. short-tail keywords
Finding keywords for blog, YouTube, ecommerce, etc.
Module 3: On-Page SEO Optimization (1.5 hours)
Title, meta description, headings (H1, H2...)
Internal linking, image SEO
URL structure, keyword placement
SEO-friendly content structure
Module 4: Technical SEO (1 hour)
Module 5: Off-Page SEO & Backlinks (1.5 hours)
What are backlinks and why they matter
White hat vs. black hat SEO
Guest posting, forums, blog commenting
Social signals and authority building
Module 6: Local SEO & Google My Business (1 hour)
Setting up and optimizing GMB
NAP (Name, Address, Phone) consistency
Local citations
Getting reviews and local backlinks
Module 7: SEO Tools & Tracking (1 hour)
Google Search Console
Google Analytics
Ubersuggest, Ahrefs, SEMrush walkthrough
Tracking rankings and improving pages
Module 8: Final Project + Certification (30 mins)
Final project: SEO audit of a page/blog
Submit SEO checklist report
Get your Certificate of Completion
✅ What You’ll Get
8–12 hours of step-by-step video training
SEO checklist templates
Keyword research sheets
Tools walkthrough (free & paid)
Downloadable Certificate of Completion
Lifetime access & free updates