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Google & YouTube Ads Mastery: Run High-Converting Paid Campaigns Like a Pro

Learn how to run profitable ads on Google and YouTube — even if you’re a complete beginner. This course will guide you step-by-step to create, launch, and optimize ad campaigns that drive traffic, leads, and sales. Perfect for digital marketers, business owners, and freelancers looking to master paid ads and grow fast.

🧾 Frequently Asked Questions

1. Do I need a YouTube channel or website?

A YouTube channel helps but not mandatory. Landing page can be created using free tools.

2. Can I run ads without prior experience?

Yes. This course is designed for complete beginners.

3. Will I get a certificate?

Yes! You’ll receive a downloadable certificate after final project submission.

4. Will I get campaign templates?

Yes. You get templates for ad setup, copy, video script, and landing page.

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Google & YouTube Ads Mastery

🚀 What You’ll Learn

✅ How to set up Google & YouTube ads from scratch
✅ How to target the right audience with the right keywords
✅ How to write ad copy and create scroll-stopping video ads
✅ How to optimize campaigns for better ROI
✅ How to track and scale your results
✅ Certificate of Completion Included

Who is This Course For?

  • Business owners & entrepreneurs

  • Digital marketers & freelancers

  • Affiliate marketers & coaches

  • Anyone who wants to master paid ads

Course Structure (8–12 Hours Total)

Module 1: Introduction to Google & YouTube Ads (30 mins)

  • Difference between Google Ads and YouTube Ads

  • How paid ads work: CPC, CPM, CPV, CTR explained

  • Overview of Google Ads dashboard

  • Setting up your ad account

Module 2: Keyword Research & Audience Targeting (1.5 hours)

  • Using Google Keyword Planner

  • Intent-based vs. interest-based targeting

  • YouTube audience targeting (in-market, affinity, custom)

  • Creating audience personas

Module 3: Creating Google Search Ads (1 hour)

  • Campaign setup: goals, budget, bidding

  • Writing effective ad copy

  • Ad extensions and site links

  • Split testing & quality score optimization

Module 4: Running YouTube Video Ads (1.5 hours)

  • Types of YouTube ads: Skippable, Bumper, Discovery

  • Writing a winning video ad script

  • Creating and uploading your ad on YouTube

  • Campaign settings and targeting on YouTube

Module 5: Landing Page & Funnel Setup (1 hour)

  • Importance of a high-converting landing page

  • Using Systeme.io or WordPress

  • Connecting your form with email automation

  • Pixel and conversion tracking setup

Module 6: Budgeting, Bidding & Analytics (1 hour)

  • Setting daily budgets and bidding strategy

  • Monitoring ad performance

  • Google Ads dashboard overview

  • ROAS, CTR, CPC explained with examples

Module 7: Advanced Strategies & Scaling (1.5 hours)

  • Retargeting on YouTube and Google Display

  • Lookalike audiences and custom segments

  • Scaling with campaign duplication

  • Real client case study walkthrough

Module 8: Final Project + Certificate (30 mins)

  • Create & submit a sample ad campaign

  • Screenshot/report required for certification

  • Downloadable Certificate of Completion

✅ What You’ll Get

  • 8–12 hours of step-by-step video training

  • Campaign templates (search & video ads)

  • Landing page templates

  • Real examples of winning ads

  • Access to updates and support

  • Downloadable Certificate of Completion