Module 1: Introduction to Google & YouTube Ads (30 mins)
Difference between Google Ads and YouTube Ads
How paid ads work: CPC, CPM, CPV, CTR explained
Overview of Google Ads dashboard
Setting up your ad account
Module 2: Keyword Research & Audience Targeting (1.5 hours)
Using Google Keyword Planner
Intent-based vs. interest-based targeting
YouTube audience targeting (in-market, affinity, custom)
Creating audience personas
Module 3: Creating Google Search Ads (1 hour)
Campaign setup: goals, budget, bidding
Writing effective ad copy
Ad extensions and site links
Split testing & quality score optimization
Module 4: Running YouTube Video Ads (1.5 hours)
Types of YouTube ads: Skippable, Bumper, Discovery
Writing a winning video ad script
Creating and uploading your ad on YouTube
Campaign settings and targeting on YouTube
Module 5: Landing Page & Funnel Setup (1 hour)
Importance of a high-converting landing page
Using Systeme.io or WordPress
Connecting your form with email automation
Pixel and conversion tracking setup
Module 6: Budgeting, Bidding & Analytics (1 hour)
Setting daily budgets and bidding strategy
Monitoring ad performance
Google Ads dashboard overview
ROAS, CTR, CPC explained with examples
Module 7: Advanced Strategies & Scaling (1.5 hours)
Retargeting on YouTube and Google Display
Lookalike audiences and custom segments
Scaling with campaign duplication
Real client case study walkthrough
Module 8: Final Project + Certificate (30 mins)
Create & submit a sample ad campaign
Screenshot/report required for certification
Downloadable Certificate of Completion
✅ What You’ll Get
8–12 hours of step-by-step video training
Campaign templates (search & video ads)
Landing page templates
Real examples of winning ads
Access to updates and support
Downloadable Certificate of Completion