Module 1: Introduction to Facebook Ads (30 mins)
Why Facebook Ads work in 2025
Business Manager vs. Ad Manager
Setting up your ad account correctly
Understanding Facebook’s algorithm
Module 2: Business Manager Setup (1 hour)
Creating and verifying a business account
Setting up ad account, pixels, and domain verification
Connecting Facebook Page & Instagram
Role access and permissions
Module 3: Audience Targeting Mastery (1.5 hours)
Core audiences: location, interests, behaviors
Custom audiences: website visitors, engagement
Lookalike audiences: what they are & how to use them
Audience strategy for cold vs. warm traffic
Module 4: Campaign Types & Objectives (1 hour)
Understanding campaign objectives: traffic, conversions, leads
When to use which objective
Budget types: daily vs. lifetime
A/B testing strategy
Module 5: Ad Creative & Copywriting (1.5 hours)
Writing scroll-stopping ad copy
Headline, description & CTA
Designing image/video creatives (Canva tools)
Ad formats: carousel, video, single image, collection
Module 6: Lead Generation & Funnels (1 hour)
Facebook Lead Ads vs. landing page funnel
Using Systeme.io to build a sales funnel
Connecting leads to email automation
Thank You pages & retargeting pixels
Module 7: Analytics & Optimization (1.5 hours)
Reading campaign reports (CTR, CPC, ROAS)
Pixel data & event tracking
Scaling winning ads
Troubleshooting common ad rejections
Module 8: Final Project + Certification (30 mins)
Task: Submit a complete campaign strategy (objective, audience, creative)
Submit screenshot & copy
Get your Certificate of Completion
✅ What You’ll Get
8–12 hours of beginner-to-pro video lessons
Campaign & audience templates
Ad copywriting scripts
Pixel setup checklist
Downloadable Certificate of Completion
Lifetime access & support