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Email Marketing Mastery: Build, Nurture & Convert Your Audience

Learn the art and science of email marketing — one of the most powerful digital marketing tools. This course covers everything from list building to crafting high-converting emails, setting up automations, segmenting your audience, and using email to grow sales and engagement. Perfect for beginners, entrepreneurs, coaches, and digital marketers looking to master this essential skill.

🧾 Frequently Asked Questions

1. Do I need a website or paid tool?

No, we’ll show you how to use free tools like Systeme.io.

2. Will this help me sell my product or service?

Yes! This course helps you use email to generate leads & sales.

3. Will I get a certificate?

Yes! You’ll receive a downloadable certificate after final project submission.

4. Is this course mobile-friendly?

Yes. You can learn from your phone, tablet, or computer.

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Email Marketing Mastery Course

🚀 What You’ll Learn

✅ How to build an email list from zero
✅ How to create lead magnets & landing pages
✅ How to write powerful, high-converting emails
✅ How to set up automated email sequences
✅ How to avoid spam folder and boost open rates
✅ How to monetize email through affiliate or product sales
✅ Certificate of Completion Included

Who is This Course For?

  • Beginners who want to earn online

  • Affiliate marketers and freelancers

  • Coaches, consultants & content creators

  • Digital product sellers

  • Anyone who wants to build an audience and sell through email

Course Structure (8–12 Hours Total)

Module 1: Introduction to Email Marketing (30 mins)

  • What is email marketing and why it works

  • Email vs. social media for business

  • Real-world email marketing success examples

  • Tools you can use (free & paid)

Module 2: List Building Essentials (1.5 hours)

  • What is a lead magnet & how to create one

  • Setting up your opt-in form/landing page

  • Creating thank-you and delivery pages

  • Connecting your form to an email tool (Systeme.io/Mailchimp/etc.)

Module 3: Email Campaigns & Copywriting (1.5 hours)

  • Writing subject lines that get opened

  • The AIDA copywriting method for emails

  • Call-to-action strategies

  • Examples of good vs. bad emails

Module 4: Email Automation & Sequences (1.5 hours)

  • Autoresponders vs. broadcasts

  • Building a welcome series

  • Creating follow-up automation for product/service

  • Trigger-based automation flows

Module 5: Segmentation & Personalization (1 hour)

  • Tagging and segmenting subscribers

  • Sending targeted messages

  • Boosting conversions with behavior-based emails

Module 6: Email Deliverability & Analytics (1 hour)

  • How to avoid spam/promotions folder

  • DKIM, SPF, and domain verification basics

  • Email open rates, CTR, bounce rates — explained

  • Optimizing based on performance

Module 7: Monetizing Through Email Marketing (1.5 hours)

  • Promoting affiliate offers via email

  • Selling digital products or services

  • Using storytelling to boost conversions

  • Building a 30-day profit funnel

Module 8: Final Project + Certificate (30 mins)

  • Your task: Build a mini email funnel with 5-part sequence

  • Submit screenshots or link

  • Get your downloadable Certificate of Completion

✅ What You’ll Get

  • 8–12 hours of hands-on training

  • Full email marketing funnel setup guide

  • Ready-to-use templates (subject lines, follow-ups, etc.)

  • Lifetime access to all content

  • Certificate of Completion

  • Bonus: Free lead magnet template + welcome series script