Module 1: Introduction to Email Marketing (30 mins)
What is email marketing and why it works
Email vs. social media for business
Real-world email marketing success examples
Tools you can use (free & paid)
Module 2: List Building Essentials (1.5 hours)
What is a lead magnet & how to create one
Setting up your opt-in form/landing page
Creating thank-you and delivery pages
Connecting your form to an email tool (Systeme.io/Mailchimp/etc.)
Module 3: Email Campaigns & Copywriting (1.5 hours)
Writing subject lines that get opened
The AIDA copywriting method for emails
Call-to-action strategies
Examples of good vs. bad emails
Module 4: Email Automation & Sequences (1.5 hours)
Autoresponders vs. broadcasts
Building a welcome series
Creating follow-up automation for product/service
Trigger-based automation flows
Module 5: Segmentation & Personalization (1 hour)
Tagging and segmenting subscribers
Sending targeted messages
Boosting conversions with behavior-based emails
Module 6: Email Deliverability & Analytics (1 hour)
How to avoid spam/promotions folder
DKIM, SPF, and domain verification basics
Email open rates, CTR, bounce rates — explained
Optimizing based on performance
Module 7: Monetizing Through Email Marketing (1.5 hours)
Promoting affiliate offers via email
Selling digital products or services
Using storytelling to boost conversions
Building a 30-day profit funnel
Module 8: Final Project + Certificate (30 mins)
Your task: Build a mini email funnel with 5-part sequence
Submit screenshots or link
Get your downloadable Certificate of Completion
✅ What You’ll Get
8–12 hours of hands-on training
Full email marketing funnel setup guide
Ready-to-use templates (subject lines, follow-ups, etc.)
Lifetime access to all content
Certificate of Completion
Bonus: Free lead magnet template + welcome series script